Digital Private Brand Specialist, Grocery

Digital Private Brand Specialist, Grocery

  • Location HOBOKEN, NJ
  • Department Retail
  • Team Everyday Living
  • Employment Type -
  • Position -
  • Requisition GH2024132

What you'll do at


This Is That Place where opportunity knocks. Our Walmart eCommerce team is obsessed with finding ways to help our customers live better, raising the bar for an entire industry along the way. You’ll play a crucial role in shaping the future of shopping, working with crazy talented people in an environment that values kindness and transparency. With the energy of a startup and the scale of the Fortune One, it’s the ultimate innovator’s playground. Are you hungry to own your career and catapult ideas into action? Read on.

About the Position

  • As Private Brand Specialist you will be supporting Walmart’s Everyday Living Category Private Brands by defining and executing its digital brand architecture and design
  • You will drive eCommerce-specific digital expansions and partner with general managers, agencies, and product development teams on launch strategies
  • You will also work closely with the Walmart U.S. Stores brand team to drive marketing programs, new product launches, major design/packaging changes, and brand architecture consistency for shared brands
  • You will manage key vendor relationship for Private Brand vendors within Grocery and pursue strategic opportunities with vendors to create dotcom only items


  • Understands the vision of the Brands and the roles they play in different categories
  • Analyze and interpret regular sales reports that show Private Brand performance in total EDL, Grocery, and subcategory relative to overall business results
  • Conducts recurring analysis to inform the brands’ strategic direction, brand positioning and value proposition
  • Keeps up to date with product trends within categories
  • Identifies opportunities to improve brand performance through leveraging our assortment and looking for areas in which to develop assortment
  • Maintains product category data to determine conversion rates for multiple products across all three departments
  • Evaluates customer reviews, recognizes trends, considers recommendations from site merchandising and develops observations for brands
  • Identifies opportunities and implements tactics to optimize online customer experience and website usability for multiple products within brands
  • Enters and maintains SKUs for multiple products
  • Manages and monitors onboarding and item set-up for multiple products
  • Effectively navigates multiple systems and sites required to maintain and enter SKUs
  • Models compliance with company policies and procedures and supports company mission, values, and standards of ethics and integrity


  • Collaborates with category team members, site merchandising, supply chain, and Walmart U.S. Stores team
  • Understands SKU overlap and impact on other areas of the business
  • Works with Site Merchandising to understand recommendations and analytics for the brands
  • Demonstrates up-to-date expertise and applies this to the development, execution, and improvement of action plans

Minimum Qualifications

  • Bachelor degree in business or related field
  • One year of experience as a category specialist or in site merchandising, planning, pricing or related area 
  • Interest in longer term strategic thinking along with the tactical challenges typically seen in this business



The Walmart US eCommerce team is rapidly innovating to evolve and define the future state of shopping. As the world’s largest retailer, we are on a mission to help people save money and live better. With the help of some of the brightest minds in merchandising, marketing, supply chain, talent and more, we are reimaging the intersection of digital and physical shopping to help achieve that mission.

Recently viewed jobs