Senior Director, Growth Marketing

  • Location NEW YORK, NY
  • Department -
  • Team -
  • Employment Type -
  • Position -
  • Requisition GH1898082

What you'll do at

Bonobos is seeking an entrepreneurial Senior Director level of Growth Marketing who is hungry to drive acquisition and retention marketing.

As our Head of Growth Marketing at Bonobos, you’ll be a key leader within the marketing organization responsible for driving consistent and cost-effective new customer growth, as well as comprehensive retention marketing initiatives. Reporting to our Chief Marketing Officer, you'll be responsible for managing an incredibly bright [and often fun] team of marketers across paid and unpaid, digital and non-digital channels as well as brand and creative.

What you'll do...

  • Define the goals, core strategies and most efficient tactics to drive cost-effective acquisition and retention for our core web/mobile business
  • Manage the revenue forecast and delivery for your channels, identifying opportunities for upside, as well as ways in which to bridge revenue gaps as the need arises
  • Partner with the Brand, Creative and Product Marketing teams to ensure your strategies and plans build upon and leverage the integrated marketing strategy
  • Partner with the Merchandise and Planning teams to ensure we are delivering a plan that is consistent with their revenue goals
  • Devise an SEO strategy by working closely with our cross-functional teams to execute programs that drive high-quality organic traffic
  • Work with the Technology Team to implement changes on the site ranging from landing pages to ensure strong conversion, to on page SEO strategies
  • Develop a team, across both internal talent and external agencies to deliver business results, making a judgement call on what is best managed in-house vs. externally
  • Develop and lead your team to execute a paid marketing strategy across search, social, programmatic display, affiliates and catalog that drives cost-effective new customer growth
  • Spearhead the cross-channel retention marketing strategy, managing a team across email marketing, push notifications, loyalty programs, and more to improve the retention curve and stem attrition
  • Budget effectively across your channels, track marketing, and keep track of ROAS
  • Nurture and mentor a talented set of direct reports to maximize their own potential


  • Have 10-15 years marketing experience across paid and organic search, paid social and digital advertising, personalized communications as well as customer-centric strategies across both web and mobile
  • Have experience managing multi-functional in-house teams and external agencies
  • Are a deeply analytical thinker who is always seeking out new ways to drive new customer growth and to improve the retention curve
  • Are excited to hire, manage and build a best-in-class marketing team 
  • Can combine your deep analytical skills with deep consumer empathy, to ensure we are always delivering delightful, customer-centric experiences
  • Are wicked smart, have excellent judgment and are able to act decisively in situations requiring quick but thorough analysis and decision-making, while understanding when and how to appropriately escalate issues
  • Are highly detail-oriented, have strong organizational and communication skills, and are able to prioritize and re-prioritize based on changing business needs
  • Have an entrepreneurial spirit and are excited by the challenges that come along with building a disruptive business


  • Value exceptional creativity, initiative and witty banter
  • Work hard because we love what we're doing but also believe in balance
  • Will back up our talk with a competitive compensation and benefits package, challenging projects, random acts of team-wide fun, awesome co-workers, and the rare tribal atmosphere that values individuality
  • Are excited to hear from you

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