Director of Omni-Advertising, Operations & Change ...

Director of Omni-Advertising, Operations & Change Management

  • Location SAN MATEO, CA
  • Department Retail
  • Team Walmart Media Group
  • Employment Type -
  • Position -
  • Requisition GH1873369

What you'll do at

About the Job

Walmart Media Group is looking for a driven, analytical, curious, commercial, and strategic thinker to do big things with supplier marketing across all omni-channel touchpoints: in-store, OGP, OGD, and online. Today, Walmart operates multiple advertising, media and marketing teams selling solutions to our suppliers. We are evolving towards a single, omni-channel engagement with major consumer brands to help them connect with Walmart shoppers across our ecosystem. This new Omni-Advertising team’s goal is maximizing supplier investments in marketing and advertising, while clearly separating these from merchandising/purchasing decisions. Online Grocery Pickup (OGP) and Delivery (OGD) are key growth areas for the company, and they are at the center of our new, integrated approach to omni-channel supplier marketing. 

This is a complex transformation across many current ways of working – success will require defining the cross-enterprise engagement model of Omni-Advertising and then executing change management across an organization of thousands of people. The right leader will focus on a few core tasks:

  • Define & Lead: Lead Omni-Advertising operations. Define the structure, operational cadence and financial structure that will align the advertising, merchandizing and supplier marketing teams.
  • Collaborate: Collaborate with stakeholders to develop the right operating frameworks, drive alignment and scale adoption of playbooks across all stakeholders. 
  • Training & Change: Provide on-going training & communications to Walmart Stores and e-Commerce stakeholders. Learn and adopt best practices over time to enable Omni-Advertising.
  • P&L alignment:Own & drive financial alignment for Omni-Advertising across the Walmart enterprise. Enable P&L reporting for all omni-advertising partnerships. Be alert to how financial reporting drives incentives and work to defend EDLP.
  • Operationalize:Operationalize enterprise advertising reporting of progress, roadblocks, driver KPIs and outcome KPIs. Support business with financial reporting, analysis and thought leadership.

 Experience Desired

  • 7-10 years of large-scale retail experience, in-store merchandising/buying or e-commerce
  • 5 years of management experience working with multiple business functions
  • 5 years of experience in with digital channels for commerce, advertising or marketing
  • Experience in the following areas would be positively viewed: Corporate Strategy, Business Operations, Packaged Goods, Large multi-national corporations and/or International
  • Qualified candidates will have experience leading large, cross-functional efforts with high impact

About Walmart.com

The Walmart US eCommerce team is rapidly innovating to evolve and define the future state of shopping. As the world’s largest retailer, we are on a mission to help people save money and live better. With the help of some of the brightest minds in merchandising, marketing, supply chain, talent and more, we are reimaging the intersection of digital and physical shopping to help achieve that mission.

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