Manager, Acquisition Marketing – Lifestyle

Manager, Acquisition Marketing – Lifestyle

  • Location HOBOKEN, NJ
  • Department Marketing
  • Team -
  • Employment Type -
  • Position -
  • Requisition GH1841372

What you'll do at

Manager, Acquisition Marketing – Lifestyle

As Manager of Acquisition Marketing, you will play a key role in driving performance marketing for Fashion & Beauty, two of our high priority lifestyle categories.

Challenges you’ll be tackling

  • Partner with the Director and the Fashion and Beauty marketing leads to drive the digital marketing strategies for these categories.
  • You’ll help build the performance marketing infrastructure within the category, developing processes to better forecast, optimize and efficiently scale the channels while tailoring unique and custom programs for the various businesses within Lifestyle.
  • You’ll partner closely with the Retail teams to help develop strategies & tactics to grow their business from digital acquisition channels.

Responsibilities

  • Partner with the Director of Acquisition and our internal media teams to develop a robust, full funnel media strategy across online and offline channels. Ensure alignment of all strategies, tactical programs, communications, and activities across all marketing channels.  Deliver sales growth plan.
  • Steward and co-create the development and execution of all marketing channels: SEM, SEO, affiliate, media partnerships, paid social, display, TV, OOH. Ensure campaigns are being executed flawlessly and optimizations are being implemented using various attribution methodologies to analyze impact and drive optimal results.
  • Partner with the Director to manage the Ecommerce marketing budget. Forecast spend and performance monthly. Work closely with Finance and Media teams to ensure programs are pacing as planned.
  • Partner with internal media teams and external partners (Google, Facebook, etc.) to drive performance for both stores and ecommerce. 
  • Create processes for prioritization of projects based on impact to the category and develop scalable reporting methodologies to deliver meaningful insights across functional teams.
  • Develop strong, proactive collaborative working relationships across the organization.

Candidate requirements:

Specifically, the ideal candidate has a demonstrable track record in the following dimensions:

  • Expertise in leveraging offline + digital marketing, social, mobile, and new media to engage customers and transform brand and customer experience.
  • Superior analytical skills and the ability to leverage performance data and convert consumer insights and trend data into high impact marketing initiatives
  • Oversee the growth and development of category specific, customer-centric, lifestyle marketing plans with attention to detail; focused on driving awareness, acquisition and retention. Liaise heavily with media, brand, retention, and partnership teams to bring plans to life.
  • Grow an understanding of consumer habits for your categories (online and offline) through 1st and 3rd party data and research, to effectively and efficiently acquire and retain customers and grow LTV.

Qualifications

  • 5+ years in acquisition and retail marketing. Omni-channel marketing & agency experience a plus.
  • Strong performance marketing experience a must.  Proven ability to work with data to understand and analyze performance, optimize plans, drive decisions, and measure impact to the business.
  • Excellent communication and presentation skills, with a high attention to detail. Highly proficient in excel.
  • Creative and collaborative team player who can work with multiple cross-functional stakeholder groups, influence decisions, and work under pressure.
  • Knowledge of and interest in customer behavior, retail, brand and direct response marketing.
  • BA/BS degree with strong academic record. MBA a plus.

About Walmart.com

The Walmart US eCommerce team is rapidly innovating to evolve and define the future state of shopping. As the world’s largest retailer, we are on a mission to help people save money and live better. With the help of some of the brightest minds in merchandising, marketing, supply chain, talent and more, we are reimaging the intersection of digital and physical shopping to help achieve that mission.

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