Campaign Manager, Global Accounts, Walmart Media G...

Campaign Manager, Global Accounts, Walmart Media Group

  • Location SAN MATEO, CA
  • Department Retail
  • Team Walmart Media Group
  • Employment Type -
  • Position -
  • Requisition GH1822132

What you'll do at

About Walmart.com

This Is That Place where opportunity knocks. Our Walmart eCommerce team is obsessed with finding ways to help our customers live better, raising the bar for an entire industry along the way. You’ll play a crucial role in shaping the future of shopping, working with crazy talented people in an environment that values kindness and transparency. With the energy of a startup and the scale of the Fortune One, it’s the ultimate innovator’s playground. Are you hungry to own your career and catapult ideas into action? Read on.

About Walmart Media Group

Walmart Media Group (the digital ad sales arm for Walmart.com, Jet, Hayneedle, Online Grocery, Vudu, etc.) is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full funnel ad solutions leverage Walmart’s in-store and online data, extensive reach, and ability to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with Walmart consumers, and convert Walmart consumers to shoppers.

About the Job

Walmart Media Group is seeking experienced sales professionals to help build and sell Walmart Media Group’s advertising solutions to our key partners benefiting from our proven conversion driven and brand building solutions. You’ll contribute to a high-caliber team in a business that is experiencing rapid and dramatic growth. We are looking for demonstrated performance in a constantly changing, ambiguous environment; and problem-solving leadership with limited oversight.

As a Campaign Manager on our Global Accounts team, you will report to an Industry Manager and use your 2-3 years of experience in digital campaign management. The campaign manager owns the execution, recognition and delivering of revenue closed by the sales team. The campaign manager owns the strategic planning and execution of the campaign. This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in his/her portfolio. Campaign Managers will be responsible for client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication. The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Campaign Managers must possess a strong inner drive to contribute.

Responsibilities

  • Plan, execute, manage, and optimize managed service and self-service campaigns
  • Understanding upper funnel [brand messaging, calls to action] and lower funnel [direct response, conversion] campaign tactics
  • Defining metrics and measuring success of campaigns using internal analytics
  • Demonstrate diligence, attention to detail and adherence to WMG’s best practices throughout the full digital campaign life-cycle [from pre-sale to post-sale]
  • Maintain and organize campaign-specific materials in team’s shared document repository
  • Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
  • Strategic oversight of large accounts and client relationships
  • Develop, grow, and maintain relationships with internal teams through exceptional client service
  • Traffic campaign tags into all ad technology environments
  • Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance
  • Formulate proposals for new client opportunities
  • Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
  • Partner with Analytics team on campaign measurement reporting and insights generation
  • Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
  • Work with media partners to ensure accurate platform implementation
  • Troubleshoot issues on all pre-production and live campaigns
  • Provide campaign wrap up reports
  • Provide monthly auditing reports to partners and actualize bill/pay systems when applicable
  • Attend client meetings, as needed 

Minimum Qualifications

  • Four-year college degree
  • Must have 2+ years of experience in bid management, campaign management/optimization, or digital media operations
  • Client facing experience with the ability to identify risks and effectively manage through issues
  • Understanding of traditional and interactive media planning elements
  • Proficiency in Microsoft Office solutions
  • Strong analytical thinking and mathematical skills
  • Excellent communication and writing skills
  • Strong project management skills
  • Ability to advise partners on best practices and areas of opportunity
  • Excited by a fast-paced and rapidly changing environment
  • Experience using SQL and Tableau

About Walmart.com

The Walmart US eCommerce team is rapidly innovating to evolve and define the future state of shopping. As the world’s largest retailer, we are on a mission to help people save money and live better. With the help of some of the brightest minds in merchandising, marketing, supply chain, talent and more, we are reimaging the intersection of digital and physical shopping to help achieve that mission.

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