Email Marketing Manager, Art.com

  • Location SAN BRUNO, CA
  • Department -
  • Team -
  • Employment Type -
  • Position -
  • Requisition GH1795015

What you'll do at

About Us

This Is That Place where opportunity knocks. Our Walmart eCommerce team is obsessed with finding ways to help our customers live better, raising the bar for an entire industry along the way. You’ll play a crucial role in shaping the future of shopping, working with crazy talented people in an environment that values kindness and transparency. With the energy of a startup and the scale of the Fortune One, it’s the ultimate innovator’s playground. Are you hungry to own your career and catapult ideas into action? Read on.

About the Job

The Email Marketing Manager will develop, execute and optimize email marketing strategies to drive customer lifetime value and rapid growth for Art.com. He/She will be a customer experience champion and own the customer journey map, establishing engaging communications to delight our customers at every stage of interaction with our brands. We are looking for a self-motivated marketing manager, able to thrive in a fast-paced, results and deadline driven environment. You are passionate about data and about creating customers for life.

Responsibilities include:

  • Strategically lead, develop, implement and manage full cycle email marketing programs, from ideation to execution
  • Identify gaps in retention in order to develop campaigns and programs to drive increased repeat purchase, customer LTV and brand affinity/NPS
  • Create relevant and personalized customer journeys to drive LTV
  • Onboard new-to-file prospects through best-in-class execution of personalization, brand story-telling, activation of first purchase/second+ purchase tactics while focusing on the customer mindset
  • Cultivate a test-and-learn culture and build our testing roadmap to optimize email performance and achieve customer retention goals
  • Work cross-functionally with analytics, site merchandising, product, creative and design, and finance teams
  • Collaborate with customer acquisition to grow our contact list. Guide data capture efforts across marketing and customer touch points
  • Effectively communicate customer retention strategies and performance to the broader marketing team, to cross-functional partners, and to leadership. Develop customized dashboards and reports as needed
  • Build processes to quickly identify shifts in performance and a plan for response
  • Own relationship with ESP and other third party partners

Requirements:

  • 4+ years of experience in email marketing for an eCommerce company
  • Proven track record of driving growth for an eCommerce business by building, optimizing, and scaling effective customer lifecycle programs and promotional contact strategy for a diverse range of initiatives (e.g., engagement, reactivation, cross-sell/up-sell, referral)
  • Demonstrated experience leading high-volume email strategies and programs and hands-on experience with a major ESP (Responsys or Selligent preferred)
  • Sound experience setting up complex, trigger-based programs using marketing automation tools like Salesforce, Marketo, etc. across different channels
  • Background in CRM infrastructure and personalization roadmap planning
  • Proven collaborator with outstanding verbal, written communication and presentation skills
  • Mobile-first mindset, acquiring and engaging customers wherever they interact with our brands
  • Working knowledge of Google Analytics, Adobe Omniture or other web analytics tools
  • Bachelor’s degree in Economics, Marketing, or similar field, advanced degree or MBA a plus

 Bonus Points:

  • Experience in high-growth retail eCommerce environment
  • Experience with mobile marketing
  • Knowledge of reporting tools, such as Tableau, Oracle BI, etc.
  • Familiarity with SQL, MS Access and/or any programming languages

About Walmart.com

The Walmart US eCommerce team is rapidly innovating to evolve and define the future state of shopping. As the world’s largest retailer, we are on a mission to help people save money and live better. With the help of some of the brightest minds in merchandising, marketing, supply chain, talent and more, we are reimaging the intersection of digital and physical shopping to help achieve that mission.

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