Manager of Loyalty Marketing

Manager of Loyalty Marketing

  • Location SAN BRUNO, CA
  • Department Retail
  • Team Home
  • Employment Type -
  • Position -
  • Requisition GH1785892

What you'll do at

Loyalty Manager at The Walmart Family of Brands


About Us

Major innovations. Massive scale. Imagine the possibilities Did you know the world's largest brick-and-mortar retailer is also one of the fastest growing and most dynamic e-commerce organizations? Led by Marc Lore, founder and former chief executive officer of, we're creating an experience that lets customers shop anytime, anywhere — delivering exactly what they want, when they want it. Want to join the team that's changing the way the world shops?

In 2016, Walmart acquired and began expanding its portfolio of e-commerce sites. As part of the Jet acquisition, (home furnishings) also joined our family. In 2017, Walmart added (footwear), Moosejaw (outdoor apparel and gear) ModCloth (women’s apparel) and Bonobos (men’s apparel) to the portfolio. The result? An unparalleled selection of brands and categories, and a family of sites that provides a great end-to-end experience for customers.

About the Job

The manager of loyalty will develop, execute and optimize the loyalty program to maximize customer lifetime value and improve customer retention for one or more of the sites within the Walmart eCommerce Family of Brands. You will work closely with cross-functional teams to align and optimize loyalty program features and marketing strategies across the organization. We are looking for a self-motivated marketing manager, able to thrive in a fast-paced, results and deadline driven environment. You are driven by data and passionate about creating customers for life at scale across our target customer segments.

Responsibilities include:

  • Drive the design, development, and execution of the communication strategy to deliver personalized, targeted and relevant communications throughout the loyalty customer’s journey
  • Execute multi-channel marketing and promotional plan to support loyalty program objectives, collaborating with customer retention, insights and analytics, and creative teams
  • Test, learn and refine customer communications to continually optimize results and create efficiencies
  • Drive innovation with new technologies & out of the box marketing ideas to drive engagement in key customer segments
  • Oversee rewards process to ensure customer communications are delivered on time and accurately
  • Define, test and implement new program benefits, experiential rewards and functionality required to increase the program's competitiveness and customer engagement
  • Measure, analyze and report out on all marketing campaigns and promotions against program KPIs/goals
  • Provide expedient issue resolution for customers and program stakeholders and identified areas for program efficiencies
  • Represent Loyalty in meetings and with cross-functional teams to ensure a cohesive strategy
  • Effectively communicate loyalty strategies and performance to the broader marketing team, to cross-functional partners, and to leadership. Develop customized dashboards and reports as needed


  • 3+ years’ experience in loyalty marketing for an ecommerce company, retail experience a plus
  • Ability to work on projects with rapidly-evolving dynamics, and flexibility to readily adapt to changing business needs with a focus on generating results
  • Proactively initiates changes to improve work processes & takes responsibility beyond scope of the current position
  • Ability to work with ambiguity and to analyze & synthesize complex data and draw business insights
  • Demonstrated experience with loyalty email marketing campaigns delivering on loyalty program KPIs/goals
  • Proven influencer and collaborator with outstanding verbal, written communication and presentation skills
  • Mobile-first mindset, acquiring and engaging customers wherever they interact with our brands
  • Bachelor’s degree in Economics, Marketing, or similar field, advanced degree or MBA a plus
  • Some travel required

Bonus Points:

  • Experience in a high-growth retail ecommerce environment
  • Experience with social media, influencer and mobile/app marketing
  • Knowledge of reporting tools, such as Tableau, Oracle BI, etc.
  • Working knowledge of Adobe Analytics, Google Analytics or other web analytics tools



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