Marketing Manager, CRM - Walmart Ecommerce
- Location HOBOKEN, NJ
- Department Marketing
- Team -
- Employment Type -
- Position -
- Requisition GH1709544
What you'll do at
Walmart.com is a lot like your neighborhood Walmart store. We feature a great selection of high-quality merchandise, friendly service and, of course, Every Day Low Prices. We also have another goal: to bring you the best shopping experience on the Internet.
The Walmart US eCommerce team is rapidly innovating to evolve and define the future state of shopping. As the world’s largest retailer, we are on a mission to help people save money and live better. Our marketing teams work collaboratively to deliver this mission and strive for excellence to create best in class marketing strategies & plans.
Walmart CRM Marketing orchestrate campaigns that speak to millions of customers every day, we have the opportunity to touch lives of millions of people by sending personalized, relevant communications to enhance their lives and save them money – everyday.
We’re seeking a talented CRM Marketing Manager to help drive the strategy & management of key segment(s) while surprising and delighting customers with every touchpoint. This special individual will play a role in helping the business drive a positive customer experience whilst delivering and exceeding the expectations of internal partners. This person will have a strong digital marketing background and should have successfully developed, maintained, and optimized email, app notifications and CRM marketing campaigns. This is an outstanding opportunity for a smart, passionate, customer experience oriented and data-driven marketer.
Essential Functions: An individual must be able to successfully perform the essential functions of this position with or without a reasonable accommodation.
Achieves marketing objectives for one or more key categories by collaborating with partners and agencies; working with key stakeholders and internal marketing customers; motivating and influencing cross-functional teams; translating business priorities into email strategies; ensuring alignment with the overall Marketing strategy; writing email briefs; identifying potential improvements in customer segmentation, testing, and email creative; Identifying campaign optimization opportunities within email marketing.
Working with cross-functional departmental experts (i.e. Category Marketing, Site Merchandising, Consumer Insights) to plan, develop & execute email briefs; understands the communication strategy and the larger category strategy. Leads research and analytics to establish and define target customer segments for specific categories for Director review; provides guidance and direction to less experienced team members on type of research and development of outcomes.
Manages email and mobile app notification performance for one or more key categories by planning engagement and sales forecasts; executing campaigns; measuring results or outcomes (for example, engagement, sales, conversion); calculating and tracking ROI of programs/initiatives. Optimizes and improves email campaign performance by evaluating key trends, reporting metrics, and comparing metrics to benchmark results. Providing business owners with detailed performance reports by campaign including recommending data-driven changes and improving cross- functional workflows and communications. Develops insights to improve email strategy that will differentiate Walmart in the marketplace, determining future channel plans based on the findings. Uses large and complex data sets; leverages a combination of tools, and sophisticated analysis techniques.
Demonstrates email marketing and ecommerce expertise and applies this to the development, execution, and improvement of plans by providing expert advice and guidance of channel best practices; supporting and aligning efforts to meet customer and business needs; and building commitment for perspectives and rationales. Participates in product development roadmap sessions with product development team to drive improvements in email tool capabilities and processes. Drives sales growth and changes in customer behaviors by staying up-to-date on new industry trends, driving innovation in email and promoting continuous learning.
Coordinates, completes, and oversees job-related activities and assignments by developing and maintaining relationships with key stakeholders; supporting plans and initiatives to meet customer and business needs; determining and carrying out necessary processes and practices; building accountability for and measuring progress in achieving results; identifying and addressing improvement opportunities; demonstrating adapting to competing demands and strategy pivots.
Understands and supports the development of Walmart’s digital media strategy. Collaborates with internal/external media and business/ technology partners to ensure all campaign delivery plans are in line with overall brand strategy and objectives.
Ensures compliance with company policies and procedures and supports company mission, values, and standards of ethics and integrity by implementing related action plans; utilizing and supporting the Open Door Policy; and providing direction and guidance on applying these in executing business processes and practices.
An individual must be proficient in each of the competencies listed below to successfully perform the responsibilities of this position.
Customer Centered: Focus on meeting the needs of internal & external customer needs by identifying requirements, expectations, and needs of the customer by delivering best in class marketing. Supports and aligns with initiatives, goals, and actions focused on improving customer service & experience. Addresses the concerns and issues of internal and external customers. Uses customer data, analyses, and insights to improve customer-related decisions. Promotes and supports associate efforts to exceed customer expectations.
Use Appropriate Judgment - Researching and integrating relevant information and data and use subject matter expertise to make recommendations or decisions to drive the segment(s) performance. Identify and apply sound, fact-based criteria in setting priorities and making decisions. Use business measures and analyses to identify improvement opportunities. Probes and looks beyond symptoms to determine the root causes of problems and identify possible solutions.
Execution and Results: Align and pursue work activities to achieve goals strategies of the business. Shares insights, analysis, results and resources with partners, key stakeholders and the CRM team to improve overall channel performance. Effectively use existing processes and tools to achieve performance objectives, whilst proactively suggesting efficiencies & improvements. Use and explain major process steps to manage time, resources, and roadblocks to meet goals. Be a self-starter who excels at multi-tasking and thrives in a fast-paced environment. Plans and manages time based on business priorities and follows up to ensure all work requirements are completed in a timely and accurate manner. Identifies and obtains the necessary resources needed to complete projects on time and to expectation & budget. Encourages associates to strive for excellence, efficiency, and quality in work practices.
Planning and Improvement: Coordinates and aligns planning with organizational initiatives and direction. Assesses work plans & proposals and suggests changes to achieve team or work group objectives. Sets realistic timelines and expectations for goal accomplishment and meets goals on time to the standard previously agreed. Develops contingency plans to manage or eliminate potential problems. Identifies and recommends ways to continually improve and streamline processes and practices to drive results.
Influence and Communicate: Develops and presents logical, convincing reasons in support of one's perspectives and initiatives, aligning these to business needs & benefits. Proactively shares relevant information and timely updates with partners, communicating clear, up-to-date information on business plans and priorities (e.g. change initiative). Researches information for and prepares documents and presentations that effectively convey relevant information in a timely manner. Shares experience and ideas with associates across the organization. Respects other opinions and listens to concerns raised.
Ethics and Compliance: Instructs associates on how to act in accordance with policies and procedures and supports their efforts in doing so. Ensures associates demonstrate the highest standards of integrity and ethics in work situations. Corrects ethical and compliance issues, enforcing compliance and administering appropriate consequences as needed.
Adaptability: Demonstrates creativity and strength in the face of change, obstacles, and adversity. Adapts to competing demands and shifting priorities. Updates knowledge and skills to handle new complexities, challenges, and responsibilities. Seeks exposure to new ideas and perspectives. Helps associates adjust to and develop the capabilities needed to implement organizational change initiatives. Embraces change and supports its implementation.
Build Relationships: Nurtures and proactively builds trusting, collaborative relationships and alliances across functional and organizational boundaries. Relates to others in an accepting and respectful manner, regardless of their organizational level, personality, or background. Collaborates with people from diverse backgrounds, experiences, and functional areas to discover new perspectives.
The following physical activities are necessary to perform one or more essential functions of this position.
Enters and locates information on computer.
Presents information to small or large groups and individuals.
Communicates effectively in person or by using telecommunications equipment.
Creates documents, reports, etc., using a writing instrument (such as a pencil or pen) or computer.
Visually verifies information, often in small print.
Reads information, often in small print.
Traveling is necessary to perform one or more essential functions of this position.
Travels domestically to and from multiple facilities or work-sites requiring consecutive overnight stays.
- Bachelor’s degree in Marketing, Business, Behavioral Science, or related field and 2 years’ experience in marketing or related field OR 5 years’ experience in marketing or related field.
- 2+ years’ experience in email marketing and or CRM.
- At least 2 years’ experience in digital marketing.
- Understanding of email marketing principles and best practices.
- At least 1 years’ experience in merchandising or product management.
- Attention to detail in producing deliverables while understanding big-picture objectives and strategy.
- Proven, demonstrated ability to analyze data and present actionable insights.
- Superb time management skills with ability to prioritize and shift workload to meet deadlines