Associate Director, Marketing Planning and Strategy
- Location HOBOKEN, NJ
- Department Marketing
- Team -
- Employment Type -
- Position -
- Requisition GH1652173
What you'll do at
An individual must be able to successfully perform the essential functions of this position with or without a reasonable accommodation.
Marketing Strategy: Drafts marketing strategy and ensures alignment with Walmart's overall business strategy and brand objectives; socializes marketing strategy with other marketing leaders and associates. Represents marketing plans in cross-functional venues (e.g., Holiday Action Team). Reviews competitor brands and customer insight data (demographics, purchasing history/transaction records, surveys, social media data, site visit logs, product reviews, responses to advertisements, multicultural opportunities) and shares innovative ways to differentiate Walmart in the marketplace (e.g., new channels or approaches). Reviews targeted item criteria and suggests modifications based on customer insights, competitor and other new information. Makes recommendations regarding Walmart's brand position and ongoing maintenance plan (media, internal and supplier campaigns and promotions) Reviews and updates promotional planning calendar.
Creative Brief Development: Develops creative briefs for a straightforward initiative/campaign (e.g., back-to-school) and socializes with directors. Drafts direction and key messages to promote the desired behaviors (e.g. driving customers to additional channels). Reviews target audience, objectives, budget and timeline for all initiatives within a straightforward campaign. Reviews and edits creative considerations (media, materials, tone).
Media Strategy and Planning: Chooses the most effective media options to communicate key messages in the brief to the target audience for a straightforward campaign. Reviews performance metrics to understand effectiveness of marketing channels (e.g., how much revenue was generated via Pinterest compared with direct mail). Aligns with AOP budget allocation to the various channels and suggests improvements based on performance and customer analysis. Provides input into media investment strategy and mix of working and non-working spend targets. Develops relationships with key contacts at selected media channels.
Marketing Initiative Implementation and Management: Manages most or all aspects of a straightforward imitative or campaign (including media plan, circular, internal and supplier campaigns, promotional events). Implements steps to enhance sales and net profits for the entire length of the customer relationship. Drives growth in new customer acquisition, customer retention and conversion rates. Reviews and approves communications (e.g., email, mobile, mail and social media) to ensure a consistent customer experience and improved campaign effectiveness. Provides creative guidance to internal/external agencies and ensures agency output is in line with overall brand strategy and objectives and delivers on initiative strategies.
Suggests improvements to plan to enhance ROI/campaign effectiveness based on review of performance data. Provides input into the brand creation and development strategy and leads the development of enduring brand messages for a straightforward campaign or product.
Annual Operating Plan: Drafts portions of the annual operating plan (AOP) by analyzing data, trends and competitor strategic dynamics. Manages the execution of the AOP and ensures successful implementation of multiple components. Understands operational success and recommends operating requirements for implementation teams.
Budget Management: Manages budgets for all aspects of a straightforward campaign and resolves budget concerns; develops and assesses performance against financial KPIs, implementing adjustments to maximize Walmart's marketing investments before, during and post campaign or initiative. Suggests budget tradeoffs based on knowledge of other marketing/branding priorities/initiatives. Reconciles irregularities within the budget and enforces financial controls.
Collaboration: Collaborates with cross-functional teams (e.g., Advertising, Digital Marketing, eCommerce Category Marketing, Creative, Operations, Category Management, Site Merchandising, Customer Service, Supply Chain, Analytics) to execute on straightforward campaigns and ensure consistent brand messages across all channels. Identifies, collects and shares critical information (e.g., item info, merchant intent) with cross- functional teams and key stakeholders to ensure exceptional execution.
People Development: Coaches team members and provides feedback to enhance skills, knowledge, and work performance. Conducts performance and career development conversations, if applicable. Maintains team motivation and engagement. Mentors less experienced associates and managers.
Drives the execution of multiple business plans and projects by identifying customer and operational needs; developing and communicating business plans and priorities; removing barriers and obstacles that impact performance; providing resources; identifying performance standards; measuring progress and adjusting performance accordingly; developing contingency plans; and demonstrating adaptability and supporting continuous learning.
Provides supervision and development opportunities for associates by selecting and training; mentoring; assigning duties; building a team-based work environment; establishing performance expectations and conducting regular performance evaluations; providing recognition and rewards; coaching for success and improvement; and ensuring diversity awareness.
Promotes and supports company policies, procedures, mission, values, and standards of ethics and integrity by training and providing direction to others in their use and application; ensuring compliance with them; and utilizing and supporting the Open Door Policy.
Ensures business needs are being met by evaluating the ongoing effectiveness of current plans, programs, and initiatives; consulting with business partners, managers, co-workers, or other key stakeholders; soliciting, evaluating, and applying suggestions for improving efficiency and cost- effectiveness; and participating in and supporting community outreach events.
An individual must be proficient in each of the competencies listed below to successfully perform the responsibilities of this position.
Judgment: Make Informed Judgments - Uses relevant business metrics, analyses, and reports to measure, monitor, and improve performance. Identifies and applies sound, fact-based criteria in setting priorities and making decisions. Looks beyond symptoms to determine the root causes of problems, and identify and implement applicable solutions. Integrates knowledge and expertise in making fact-based recommendations and decisions.
Customer/Member Centered: Ensure Customer/Member Centered Performance - Analyzes data and information, and develops plans to exceed customer/member expectations. Sponsors initiatives and practices that provide customers/members with desired products, services, and experiences and that grow the business. Ensures customers/members receive the level of service that builds their trust and confidence. Removes barriers to delivering customer/member value, service, and support.
Execution and Results: Ensure Execution and Achieve Results - Conveys a sense of urgency in ways that motivate others to complete responsibilities and achieve goals. Pursues the achievement and alignment of measurable and meaningful goals. Leverages resources and talent to achieve business goals. Ensures others are held accountable for achieving expected results. Prioritizes and balances time, actions, and projects to ensure accomplishment of results. Monitors progress of others and redirects efforts when goals change or results are not met.
Planning and Improvement: Ensure Planning and Improvement - Sets clear expectations, performance measures, and goals, and helps others do the same. Plans for and ensures others have the information, resources, implementation time, and talent needed to accomplish business initiatives.
Identifies and plans for improvement in performance using key business metrics.
Influence and Communicate: Build and Influence Team - Develops and communicates logical, convincing reasons, including lessons learned, to build support for one's viewpoints and actions. Involves others in decisions and plans that affect them, when appropriate. Recognizes and rewards team accomplishments, celebrating team and organizational success. Ensures business priorities, change initiatives, and organizational information are communicated in clear and compelling ways. Promotes the exchange of diverse experiences and ideas within own organization.
Ethics and Compliance: Ensure Ethics and Compliance - Actively communicates, trains, and guides associates on compliance with policies and procedures. Maintains an environment that promotes and reinforces the highest standards of integrity and ethics. Anticipates potential issues and takes action to enhance compliance.
Adaptability: Adapt and Learn - Demonstrates creativity and strength in the face of change, obstacles, or adversity. Adapts to competing demands and shifting priorities. Updates knowledge and skills to handle new complexities, challenges, and responsibilities. Seeks exposure to new ideas and perspectives. Identifies and takes steps to improve adaptability and continuous learning capabilities in own organization.
Social Responsibility and Reputation: Strengthen Reputation and Local Involvement - Participates in and supports community events, and conducts business in a manner that creates and maintains a "good neighbor" image. Develops external relationships and partnerships to strengthen the reputation of the company. Serves as a credible and effective spokesperson and representative for the company.
Talent: Manage and Leverage Talent - Develops talent plans for own organization targeted at increasing effectiveness, building diversity, and enhancing bench strength. Manages roles, assignments, and developmental opportunities to maximize organizational performance. Ensures people processes (for example, selection, development, performance evaluation) lead to effective associate performance and desired results throughout own organization. Monitors associate performance and provides constructive feedback that is specific, honest, accurate, and timely. Provides learning opportunities, guidance, and support in the development of associates.
Build Relationships: Network Internally and Externally - Builds trusting, collaborative relationships and alliances with others, inside and outside of the organization. Relates to others in an accepting and respectful manner, regardless of their organizational level, personality, or background. Promotes a team-based work environment that respects, embraces, and values diversity in others.
The following physical activities are necessary to perform one or more essential functions of this position.
Observes associate, customer, or supplier behavior. Enters and locates information on computer.
Presents information to small or large groups and individuals.
Communicates effectively in person or by using telecommunications equipment.
Creates documents, reports, etc., using a writing instrument (such as a pencil or pen) or computer. Visually verifies information, often in small print.
Reads information, often in small print.
Traveling is necessary to perform one or more essential functions of this position.
Travels domestically to and from multiple facilities or work-sites requiring consecutive overnight stays.
- Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related
- Master's degree in Business
- 4 years' experience in marketing or related
- 1 year's supervisory experience or experience leading cross-functional
Jet is reshaping ecommerce as we know it. Based in Hoboken NJ (just 10 min from Manhattan), we are a shopping site on the relentless pursuit to build the greatest customer experience in the world. At Jet, we believe in bold. That means taking risks, asking “why not”, looking where no one’s looked before and crushing it! Our engineers are utilizing and building world class technologies, to optimize the supply chain, remove unnecessary costs, sprinkle in some surprise and delight all while saving consumers every penny possible and we’re just getting started. At Jet, we have worked hard to build a culture that stresses the importance of learning and of sharing knowledge. If you want to be part of the team that is disrupting the shopping norm and you’re capable of smashing the status quo, we have a hunch you’d look good in purple.
Why Walmart @Jet?
In a word: impact. As part of the Walmart family of brands, you’ll be able to access the resources and scale of a Fortune 1 company, while leveraging the innovative technology and nimble environment of an early stage startup.
What we’re saying is, this isn’t your average day job. If you’re hungry to catapult ideas into action and own your career, let’s chat.
The Walmart US eCommerce team is rapidly innovating to evolve and define the future state of shopping. As the world’s largest retailer, we are on a mission to help people save money and live better. With the help of some of the brightest minds in merchandising, marketing, supply chain, talent and more, we are reimaging the intersection of digital and physical shopping to help achieve that mission.