Social Media Marketing Specialist at The Walmart e...

Social Media Marketing Specialist at The Walmart eCommerce Family of Brands

  • Location SAN BRUNO, CA
  • Department Retail
  • Team Home
  • Employment Type -
  • Position -
  • Requisition GH1553259

What you'll do at

Senior Manager, Social Media Marketing,

About Walmart

Walmart helps people around the world save money and live better -- anytime and anywhere -- in retail stores, online and through their mobile devices. Each week, more than 260 million customers and members visit our more than 11,000 stores under 71 banners in 28 countries and e-commerce websites in 11 countries. With fiscal year 2017 sales of approximately $486 billion, Walmart employs 2.3 million associates worldwide.

Our purpose of saving people money so they can live better is based on our core values and culture of service to the customer; respect for the individual; strive for excellence; and act with integrity. Our strategy to deliver on this commitment is founded on the objectives of making everyday easier for busy families; changing how we work; delivering results and operating with discipline; and being the most trusted retailer. Our ultimate success depends on creating shared value for all stakeholders: customers, associates, communities and shareholders.

We are at a unique point in our company history and in the history of retail. We are changing our way of thinking and working as we develop a truly omnichannel customer experience and organization. We’re looking for exceptional individuals to join us on that journey.

About the Social Media team

The Social Media marketing team is responsible for our national, social media brand presence (e.g., our @walmart handles). Our team’s mission is to help build and strengthen the Walmart brand through both compelling storytelling and authentic social interactions. Through our work, our team connects with consumers on an unprecedented scale. We’re looking for creative, forward thinking, and data-driven social media marketers to help shape social content and engagement for the world’s largest retailer at this pivotal moment in our company history.

About the Role

We have a select number of roles open for Social Media marketers in our Bentonville, AR office (Walmart HQ) and Hoboken, NJ (Walmart ecommerce / Jet offices). In these roles, you will…

• Serve as the social media lead for a specific topical content area (e.g., merchandising, community) and/or platform (e.g., Pinterest)
• Develop strategies and plans for social media content (written, video, photo) across major social media networks including Facebook, Twitter, Instagram, Instagram Stories, Pinterest, YouTube and Snapchat
• Serve as the team’s primary liaison to key business partners, keeping a pulse on major business activities that are relevant for social media while gathering critical business requirements for social content. Cross-functional business areas may include category marketing, seasonal marketing, brand marketing, stores & dotcom teams, store & site operations, media integrations, corporate affairs, PR, and others
• Create and manage a content calendar that supports your topic area and/or platform
• Develop compelling and engaging social activation plans, both in our owned channels and with influencers / media partners to deliver on business objectives while also meeting social media goals
• Brief and work with our in-house creative team or agency partners on social media content and activations
• Track and monitor progress of content development from concept through completion
• Monitor the performance of your content and use it to inform new content streams, continuously evolving our social media strategy based on results and learnings
• Report on results to business owners and other key stakeholders
• Collaborate with media partners both in-house and at agencies to develop, launch, and measure media plans for content streams


• Bachelor’s Degree, with a minimum of 5 years creating content for social media, ideally for a major brand or company
• Experience working with / briefing creative teams, with the ability to clearly articulate compelling social content ideas across channels that incorporate best practices in a channel-appropriate way
• Track record of running successful marketing / social media campaigns with positive results at scale
• Experience with and comfortable working with social media tools at-scale (e.g., posting, analytics, contests)
• Be comfortable working in both nimble start-up environments and navigating large corporations
• Passionate about great social content, engaging experiences, and authentic brand communications; Be up to date on latest social trends and conversations
• Have a can-do, roll-up sleeves attitude
• Detail-oriented with the ability to multi-task and meet deadlines with minimal supervision
• Superior organization, project management skills, and attention to detail
• Ability to work effectively in a fast paced, team environment; Comfortable working with a remote team that spans several office locations
• Demonstrated decision making and problem-solving skills
• Strong interpersonal skills and the ability to effectively communicate, both written and verbally
• Ability to write brand-appropriate post copy is a plus
• Able to capture content yourself if needed is a plus (we’re scrappy!)
• Experience with media planning and buying is a plus
• Expertise with merchandising, brand or social good work, video content creation, social media influencers, SEO, or product is a plus (will vary based on specific roles)
• Ability and willingness to travel – and to work non-traditional hours, including evenings, weekends, and holidays, when needed


The Walmart US eCommerce team is rapidly innovating to evolve and define the future state of shopping. As the world’s largest retailer, we are on a mission to help people save money and live better. With the help of some of the brightest minds in merchandising, marketing, supply chain, talent and more, we are reimaging the intersection of digital and physical shopping to help achieve that mission.

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