Senior Manager, Category Marketing - E&P (Walmart.com)
- Location HOBOKEN, NJ
- Department Marketing
- Team -
- Employment Type -
- Position -
- Requisition GH1237461
What you'll do at
As Senior Manager, you will help to develop and drive category-specific marketing plans for some of our key hardlines categories – including Sporting Goods, Outdoor, Automotive and Home Improvement. You will have a unique, hybrid role - representing the marketing organization and liaising heavily with many cross-functional partners (Marketing, Analytics, Category experience/Product, Operations and Supply Chain) to create marketing plans for our strategic, high-priority retail categories.
The ideal candidate is a highly analytical, creative, and organized growth marketer who will jump in and make an immediate impact.
- Develop category specific, customer-centric, marketing plans with attention to detail; focused on driving awareness, acquisition and retention. Liaise heavily with media, brand, and retention teams to ensure we’re meeting business objectives and supporting key marketing strategies, launching on time and within budget.
- Leverage internal creative team and agencies to build breakthrough creative to drive category adoption and growth.
- Work closely with colleagues in marketing, retail, and product to support overall Walmart.com vision for growth – ensure we are supporting and telling a cohesive story through retail marketing efforts.
- Obtain deep category knowledge to help drive category growth at scale and influence marketing-adjacent decisions (pricing, merchandising, assortment, curation, packaging, design). Collaborate heavily with retail category teams.
- Build, track, and monitor category-specific marketing performance; manage campaigns (leveraging various internal marketing teams and agencies when needed); track to specific forecast and budget.
- Grow an understanding of consumer habits for your categories (online and offline) through 1st and 3rd party data and research, to effectively and efficiently acquire and retain customers and grow LTV.
- Ideate on and share results cross-functionally, constantly. Act as ambassador for your categories marketing across walmart.com cross-functional teams.
- Develop a deep understanding of Walmart's media calendar, on-site and mobile properties, and opportunities, to speak effectively to our internal and external partners to grow the business.
- Partner with internal and external leaders (design, merchandising, tech, product management, and senior executives) to deliver on cross-functional marketing campaigns with tight timelines, high visibility, and material impact.
- Establish and maintain expert knowledge of the latest innovations and opportunities impacting the marketing landscape and our partners.
- About You
- 5-8 years in ecommerce and/or acquisition marketing.
- Experience working cross-functionally and building plans both top-down and bottoms-up.
- Ability to manage E2E digital marketing campaigns (from briefing through measurement) focused on different stages of the acquisition funnel
- Excellent communication and presentation skills, with a high attention to detail.
- Sharp creative eye, experience testing and learning messaging and creative.
- Risk-taker, comfortable in fast-paced environment; go-getter, capable of managing multiple projects, priorities.
- Creative and collaborative team player who can work with multiple cross-functional stakeholder groups, influence decisions, and work under pressure.
- Proven ability to work with data to understand and analyze performance, optimize plans, drive decisions, and measure impact to the business.
- Knowledge of and interest in ecommerce customer behavior, retail, brand and direct response marketing.
- Durables category experience a plus.
- BA/BS degree with strong academic record.
Jet is reshaping ecommerce as we know it. Based in Hoboken NJ (just 10 min from Manhattan), we are a shopping site on the relentless pursuit to build the greatest customer experience in the world. At Jet, we believe in bold. That means taking risks, asking “why not”, looking where no one’s looked before and crushing it! Our engineers are utilizing and building world class technologies, to optimize the supply chain, remove unnecessary costs, sprinkle in some surprise and delight all while saving consumers every penny possible and we’re just getting started. At Jet, we have worked hard to build a culture that stresses the importance of learning and of sharing knowledge. If you want to be part of the team that is disrupting the shopping norm and you’re capable of smashing the status quo, we have a hunch you’d look good in purple.
Why Walmart @Jet?
In a word: impact. As part of the Walmart family of brands, you’ll be able to access the resources and scale of a Fortune 1 company, while leveraging the innovative technology and nimble environment of an early stage startup.
What we’re saying is, this isn’t your average day job. If you’re hungry to catapult ideas into action and own your career, let’s chat.
The Walmart US eCommerce team is rapidly innovating to evolve and define the future state of shopping. As the world’s largest retailer, we are on a mission to help people save money and live better. With the help of some of the brightest minds in merchandising, marketing, supply chain, talent and more, we are reimaging the intersection of digital and physical shopping to help achieve that mission.