Director, Marketing - Parenthood (Baby and Pet) - ...

Director, Marketing - Parenthood (Baby and Pet) - Walmart.com

  • Location HOBOKEN, NJ
  • Department Marketing
  • Team -
  • Employment Type -
  • Position -
  • Requisition GH1221753

What you'll do at

Walmart eCommerce is rapidly innovating to evolve and define the future state of shopping. With some of the brightest minds in technology, merchandising, marketing, supply chain, talent and more, we are reimagining the intersection of digital and physical shopping to help achieve that mission. Backed by the world’s largest retailer, Walmart eCommerce is a growing family of brands including Walmart, Jet, Hayneedle, Moosejaw, Shoes.com, and more. And we’re just getting started.

About the Job

As the Director of Marketing for the Baby and Pet Businesses, you will be a strategic partner to the retail team (category “CEO”’s), owning the go-to-market strategy, building and executing innovative marketing plans based on your deep understanding of our customer’s needs and shopping missions.

You will be responsible for developing, evolving, and executing the marketing vision and strategy on Walmart eCommerce. You will work together with the Retail organization and the internal media agency, creative, and product teams to implement marketing initiatives that will drive the rapidly expanding and evolving category.

In this highly cross-functional role you will report to the Head of Marketing for the Everyday Living business and lead a lean team focused on growing our base of active customers and their LTV. Your ultimate goals will be to increase awareness of Walmart.com as the shopping destination for our customers’ needs when it comes to their babies and pets, run a highly efficient customer acquisition engine and leverage all available vehicles to increase retention.

About You

  • You’re a born marketer. You’re a seasoned marketer with deep knowledge of and passion for retail (specifically ecomm).  You have a proven track record of managing a high performing marketing function, delivering on revenue and customer targets.
  • You have a bias for action. You love to take risks and enjoy working collaboratively to create a vision and then execute on that vision.
  • You thrive on understanding what makes people tick. You have a deep understanding of various marketing levers and how to use them to drive growth and profitability in ecommerce. You have a creative eye, can write a killer creative brief, and know a winning ad campaign when you see it. You live and breathe marketing and can go from chatting about media plans to partnerships to brand strategy to site experience in one conversation.
  • You love data. You could spend hours getting lost in a spreadsheet, and can turn your analysis into tangible insights and strategies (and then implement them).
  • You are curious and ambitious. You are never satisfied with the status quo and are constantly looking to learn, grow, and innovate.
  • You’re a flexible team player. You have great business sense and know when to trust your gut. You’re customer obsessed.

Responsibilities

Marketing strategy

  • Partner with retail team to develop and implement the long-term strategy for the Baby and Pet businesses
  • Develop a 12-month marketing plan to deliver on awareness, customer acquisition and retention KPIs
  • Partner with EDL’s Associate Director of Digital Marketing, to forecast revenue and track ongoing deployment of budget by media teams
  • Oversee implementation of campaigns across all channels (owned, paid and earned)
  • Partner with internal agency (paid media) to design and implement Direct Response approach
  • Partner with search team to increase SEO visibility
  • Working together with the CRM team and EDL’s manager of customer retention, build outstanding lifecycle marketing tactics for onboarding, retention and winback segments

Insights & Analytics:

  • Track and share key marketing and business KPIs (traffic, conversion, revenue, ROAS, CPA, etc.), providing insights for fast decision making by the retail and media teams
  • Establish and maintain expert knowledge of the latest innovations and opportunities impacting the marketing landscape and our partners
  • Develop a deep understanding of consumer habits (online and offline) and act as an internal advocate for innovative solutions and marketing campaigns that will acquire and retain the best customers
  • Monitor campaign performance and using data, continuously optimize them

Leadership:

  • Build a high performing marketing team, that is seen as a strong strategic partner to both the retail organization and the cross-functional teams (internal media agency, creative and product teams, etc.)
  • Manage and mentor team of category marketing managers

About You

Must-Haves

  • 10+ years relevant experience in B2C ecommerce marketing. Baby or Petcare expertise preferred.
  • Experience in both direct response and brand marketing. Knowledge of marketing disciplines: acquisition, retention, brand, media, creative, content, product marketing and partnerships.
  • Proven leadership and people development skills, as well as experience working and influencing cross functionally.
  • Expertise in leveraging digital marketing, social, mobile, and new media to engage customers and transform brand and customer experience.
  • Proven ability to work with data to understand and analyze performance, optimize plans, make quick decisions and measure impact to the business.
  • Excellent communication and presentation skills, with a high attention to detail.
  • Sharp creative eye, experience testing and learning messaging and creative.
  • Risk-taker, comfortable in fast-paced environment; go-getter, capable of managing multiple projects, priorities.
  • Knowledge of and interest in ecommerce customer behavior, retail, and fashion in particular.
  • BA/BS degree with strong academic record. MBA a plus.

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