Manager, Fashion Editorial & Content

Manager, Fashion Editorial & Content

  • Location HOBOKEN, NJ
  • Department Retail
  • Team Category
  • Employment Type -
  • Position -
  • Requisition GH1084791

What you'll do at

JOB SUMMARY:

A multi-dimensional role within the Fashion Editorial Department for a specified area of the business; Focusing on the connectivity of fashion messaging between onsite fashion landing and category pages, email marketing, social media and corresponding digital marketing, influencer & partnership programs. Work closely with the Category Managers, Creative, Marketing and Site Operations team to identify key trends, content opportunities and support a seasonal editorial calendar.

JOB RESPONSIBILITIES:

• Work with the Director of Fashion Editorial & Content to help build and maintain a seasonal editorial calendar for specified area of the business.

• Identify key trends, stories and curated “magazine” content for specified area of business that will translate into sales and drive demand across all digital platforms.

• Collaborate with the Creative and Editorial Copy teams on “best in class” storytelling through brand right imagery, copy and overall site aesthetic.

• Work closely with the Site Operations team to ensure optimal customer experience through featured shops within the site taxonomy and click thru journey to compelling and authentic storytelling product pools.

• Collaborate with Marketing on content calendar planning, email planning and solidifying deadlines.

• Translate category manager priorities into compelling editorial content that drives demand, especially around business drivers, vendor & product launches, special collaborations, or other key initiatives.

• Instill brand messaging that is consistent across all platforms, conveys a modern, yet accessible approach to fashion, establishing Walmart US Ecommerce as a fashion authority.

• Leverage data, reporting and analytical insights to set goals, measure success and continually refine our content mix and strategy.

• Work with social media team to collaborate on integrated fashion messaging & storytelling that creates a seamless customer experience.

Minimum Qualifications

• Bachelor degree in business or related field or equivalent experience

Preferred Qualifications

The ideal candidate will demonstrate superior written and verbal communication skills as well as having a strong fashion point of view.

• Minimum 7+ years in a fashion editorial or digital fashion content marketing role.

• Experienced in digital content planning/ editorial calendars.

• Proven track record of working and influencing cross-functional teams.

• Ability to coordinate and execute multiple projects on tight deadlines.

• Ability to thrive in a fast-paced, high-volume environment and adapt quickly to changing priorities.

 

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