Manager, Seasonal Marketing (Walmart.com)

Manager, Seasonal Marketing (Walmart.com)

  • Location HOBOKEN, NJ
  • Department Marketing
  • Team -
  • Employment Type -
  • Position -
  • Requisition GH1054361

What you'll do at

Manager, Seasonal Marketing

The Seasonal Marketing team leads strategy development and go-to market of major cross-category and omnichannel marketing strategies for Walmart. This team creates winning marketing media and messaging programs based on a deep understanding of customer needs in order to drive relevance at peak times of year, major holidays, and key brand moments.
We are looking for a growth marketer who is adept at leading a cross functional team of partners to “connect the dots” and build an outstanding customer experience. The Manager of Seasonal Marketing will apply their creative skills and strategic thinking to help us bring to life seasonal campaigns, and then apply their analytical skills to measure campaign performance and uncover insights that will help us continue to raise the bar on innovative messaging and media strategies. The ideal candidate will be an energetic self-starter who can effectively lead strategy, campaign development and optimization.
Challenges you’ll be tackling
• You’ll dive deep into marketing strategy, campaign development, and analytics to drive business performance
• You’ll bring an innate ability to inspire and align different stakeholder groups on a shared goal
• You’ll advocate for our customer, collaborating with tech and design to develop innovative, winning user experiences
Responsibilities
• Own digital marketing strategy for Walmart from ideation to execution
• Help ensure seasonal campaigns are in sync with (and complementary to) other brand initiatives
• Deliver marketing campaign strategy, including creative briefing, to create seasonal moments that drive business results
• Partner with Creative team, Site Production, Retail Marketing, and Media to bring seasonal campaigns to life, including creative reviews, channel planning, and calendar coordination
• Manage seasonal campaign performance dashboards in collaboration with Analytics
• Manage a large campaign level media budget end-to-end, including analyzing in- and post-campaign results to optimize performance and identify learnings for future campaigns
How you’ll know it’s right
• If you have the drive to think differently, driving results and solving problems in fun and innovative ways…
• If you have a passion and an eye for the customer, product merchandise, and the shopper journey…
• If you enjoy taking risks and getting things done, in a dynamic, fast-paced environment...
Qualifications
• 3-5 years in ecommerce and/or acquisition marketing. MBA preferred
• At least 2 years in direct response media across two more channels, including paid search, SEO, affiliate marketing, partner marketing, email, mobile/app marketing
• Direct, hands on experience developing landing pages or digital journeys. Start up or high growth company experience a plus
• Strategic, customer-centric approach to integrated marketing programs
• Ability to influence and mobilize cross-functional teams
• Strong communication skills, with a high attention to detail
• Go-getter, capable of managing multiple projects & priorities
• Proven ability to work with data to understand and analyze performance, optimize plans, drive decisions, and measure impact to the business
• Creative and collaborative team player who can work with multiple stakeholder groups

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